The difference between SEO and SEM seems to be all in semantics but it’s not. Read this to learn why the difference matters to your business. Each one plays a very different role in your strategy to grow your business online.
Facebook is a powerful place to advertise your business IF you approach it right. With Facebook ads deep targeting you can approach it right by helping a well made ad reach the specific audience you need for your business.
Digital marketing is always shifting but there are 8 strategies that have been fading for some time. These fading digital marketing trends are finally having their final hurrah in 2018 as they fade into oblivion. Learn what you should be shifting away from and enjoy the infographic also.
You want to get more clicks on your ads and turn more of those clicks into leads for your business. Effective AdWords ads will help you achieve this if you implement this strategy. You’ll find more customers who will be more receptive to doing business with you.
Find out in my Yelp advertising review to see if it was worth it or not. I signed a 3-month contract with Yelp and have parsed all the data to determine if it was worth it or not. Get the details on cost, how it all works, and how much the cost per click and cost per lead ended up being.
You’ll receive a steady stream of valuable leads for your business with proper search engine optimization. This search engine optimization benefit will be one of the best sources for bringing new leads to your business online. It’s like hiring a new employee that doesn’t sleep or take breaks.
Entertainment marketing is blurring the lines of video. People no longer watch video on a TV with regular advertising breaks. Video is consumed on multiple devices from different sources in a very different way from the past. Read this to understand video better and how these changes can make it easier for you to reach specific audiences.
With an offer for customers on a great landing page and a professional online presence, Facebook ad targeting will help you reach the right people. Learn how to use Facebook’s audience targeting abilities to reach the right people at the right time.
You’re in the business to succeed and your online store website should be smashing goals and achieving records. With these tips you’ll have a guide of what to look at for eCommerce to achieve new highs.
There are few well-defined black or white answers in life. There are many grey areas that aren’t easy to define. Then there are those instances where there are several variables. Organic vs paid marketing is one of those things in life that relies on variables. Depending on the stage your business is in, you’ll probably approach marketing differently. Your marketing also … Read more