The difference between SEO and SEM seems to be all in semantics but it’s not. Read this to learn why the difference matters to your business. Each one plays a very different role in your strategy to grow your business online.
Digital marketing is always shifting but there are 8 strategies that have been fading for some time. These fading digital marketing trends are finally having their final hurrah in 2018 as they fade into oblivion. Learn what you should be shifting away from and enjoy the infographic also.
Having a plan to reach business people through B2B digital marketing requires a thorough knowledge of who you’re targeting. That means having a deep understanding of who your target audience is. Understanding the value you will provide them free and paid. Then reaching them in the place where their journey to solve their problem begins.
You’ll receive a steady stream of valuable leads for your business with proper search engine optimization. This search engine optimization benefit will be one of the best sources for bringing new leads to your business online. It’s like hiring a new employee that doesn’t sleep or take breaks.
Your small business has access to some of the same tools large corporations are using for marketing their business online. Small business content marketing is a great tool for you to reach valuable leads when you’re just starting out. It doesn’t take an expensive content marketing budget to achieve because there are many free or inexpensive tools out there for your small business to use.
Entertainment marketing is blurring the lines of video. People no longer watch video on a TV with regular advertising breaks. Video is consumed on multiple devices from different sources in a very different way from the past. Read this to understand video better and how these changes can make it easier for you to reach specific audiences.
This post will help you set up your small business YouTube channel. YouTube will give your small business access to thousands of consumers you attract with great video content. With a well set up YouTube channel, you’ll have a great online presence that will help reach potential customers and bring them into your small business as a new lead.
Before moving forward with a website welcome mat for your small business website, it’s important to understand the pluses and minuses. There’s a lot of risks and benefits involved that you need to fully understand and test before moving forward.
The one thing you need for successful small business marketing online is always help. Being successful at marketing your business online relies on your willingness to help others accomplish their goals. Now is a good time to learn what you can do to market your small business online.
There are few well-defined black or white answers in life. There are many grey areas that aren’t easy to define. Then there are those instances where there are several variables. Organic vs paid marketing is one of those things in life that relies on variables. Depending on the stage your business is in, you’ll probably approach marketing differently. Your marketing also … Read more