Customer service is more critical today than it has ever been. In the digital age, “experience” is the thing that your clients prize more than anything else. Customers frequently say that they would happily pay more for a better experience. Already, countless companies have begun to work on this demand for better interactions by designing … Read more
Customer expectations online are increasing for your business. This post will help you understand how expectations are changing and things you can do to better meet them. Your online presence determines how people see your business and is extremely important to get right. Without a well thought out and simple online presence customers aren’t likely to have their expectations met.
Learn about the 5 aspects of organizing a successful marketing campaign for your small business. These basics will help you choose the right tools, create a knowledge library, create webinars, focus on customer’s needs, and create a documented content strategy.
Times have changed since the days of finding a company in the yellow pages, on bulletin boards, and in-person referals. It was both easier and more difficult to find a good company. Doing business online has changed things, though. Understanding why people visit your business online is an important step towards setting goals. Before you spend time putting … Read more
Finding new customers online is a challenge. You have to first figure out who your customers are, then figure out how to reach them. But you have to reach them, your brand relies on it to extend its reach online. As a small business it’s impossible to have the reach a larger brand can have, though, … Read more
Consumers are using mobile devices now more than ever. Smartphones are used in every step of consumer’s journey. That means your business needs a responsive website that will meet the demands of consumers and not put obstacles in their path.