Conversations are happening everywhere online, thousands a minute. That’s why your business online reputations matters a lot. It’s hard to grow your business with a lot of negative sentiments floating about the internet. Learn why your reputation matters and what can be done to help.
Selling a business is about the perceived value in your company. A strong brand plays a big role in increasing the perceived value. Learn some of the reasons branding is important for your business if you ever want to sell it.
An organizations brand defines how people on the outside see the company. There are a lot of important parts to brand guidelines but what’s more important is defining them. Business brand consistency depends on defining your brand and documenting that. The larger an organization grows the more important documenting brand guidelines and marketing them is.
It’s impossible to leave an online presence to chance and end up okay. A well-planned business online presence strategy is needed to grow your business online and find new leads. These 7 reasons will help you understand what every business should be looking at to create an amazing online presence.
Taking the time to think about how consumers perceive your company is as important as knowing who your target audience is. As a business trying to sell something you’ll want to have intentional brand identity design that sets the stage for consumers knowing what your business is all about.
You want to grab visitors attention when they see your brand online. Reasonably priced images will help you enhance your brand and grow your business online. Read this to get some great options for finding reasonably priced images.
Your brand logo represents your business at a glance to your customers. A cheap logo definitely looks cheap especially over time and it may represent your brand as such. Cheap might not be the way you want to be seen by customers. Or maybe it is?
What makes or breaks your brand? A lot of things but at the center of it all is your small business logo. The logo is at the center of defining your brand while your website is at the center of converting visitors into customers.
Most of us realize that people live in a fast paced world and expectations are high for quick access to everything. The information we’re looking for is always available at our fingertips and we expect it to be. At home we have a smartphone in hand and a laptop within a few steps. Out and about … Read more
Have you thought about what your brand personality is? What are you trying to communicate to your customers to create an emotional connection? Over the long run your brand personality will decide how well received your small business is with potential customers. It can mean you either successfully find a place in customers hearts or are … Read more
Before you even sign up for a free Yelp account, read this to prepare. As soon as you sign up for a Yelp account, their sales people will contact you to sign up for Yelp advertising. Make sure you’ve already made a decision before you commit to or reject anything.
Customer referrals are the most important source of new customers for your business. Referrals come from a lot of different places both online and offline but it doesn’t matter where they come from. If someone has worked with you before and they had a good experience, they’ll tell others about you. Referrals from customers are awesome because they … Read more
When starting your business, cash flow is one of the biggest problems. Luckily there are some free advertising ideas you can use to build brand authority and grow your business. I was fortunate enough to give one of 25 free advertising ideas in this article for small business professionals. The idea I provided was to build authority by … Read more
Times have changed since the days of finding a company in the yellow pages, on bulletin boards, and in-person referals. It was both easier and more difficult to find a good company. Doing business online has changed things, though. Understanding why people visit your business online is an important step towards setting goals. Before you spend time putting … Read more
Your business should be online because that’s where a lot of your customers are. Online brand design will help you create an online presence that reaches your customer and helps grow your small business.
Social media is an extremely powerful way to communicate directly with your customers. The key is to approach it as a way to communicate, though, never to sell. Learning to approach social media effectively is necessary to find any value in it. I’m going to cover three things you can do to help your business benefit from … Read more
Finding new customers online is a challenge. You have to first figure out who your customers are, then figure out how to reach them. But you have to reach them, your brand relies on it to extend its reach online. As a small business it’s impossible to have the reach a larger brand can have, though, … Read more
Has it ever seemed like your business isn’t moving ahead as fast as you’d like it to? Or growth seem a bit stale? It’s common for that feeling to creep into your mind once in a while. But how do you know if it’s a passing feeling, something bigger at play, or something a fresh … Read more
Have you ever paused and thought about what makes a recognizable brand? Think about what you remember about some of the brands you run across, but not the billion dollar companies with massive marketing budgets. What are some of the small companies you’ve run across that still had a memorable brand? Without a recognizable brand, … Read more
You have a new website, you’ve learned the ropes of social media. The last remaining question is, how do you tell a story with graphics that will pique viewer curiosity? Telling a story with graphics that links a person to the story you tell in the content of your website is a great way to … Read more