Taking the time to think about how consumers perceive your company is as important as knowing who your target audience is. As a business trying to sell something you’ll want to have intentional brand identity design that sets the stage for consumers knowing what your business is all about.
Your brand logo represents your business at a glance to your customers. A cheap logo definitely looks cheap especially over time and it may represent your brand as such. Cheap might not be the way you want to be seen by customers. Or maybe it is?
What makes or breaks your brand? A lot of things but at the center of it all is your small business logo. The logo is at the center of defining your brand while your website is at the center of converting visitors into customers.