There several factors that determine an optimal ad campaign duration. Achieve a better understanding of how long your advertising campaigns should take to work. Not all campaigns work so it’s a matter of understanding if or when to stop.
Every time I install a fresh copy of WordPress I start with a clean slate. The installation is fast, clean, and so much less cluttered before you install a bunch of plugins. Unfortunately it’s not possible to leave WordPress raw. Most necessary functionality comes from the amazing plugin ecosystem that WordPress offers over other website platforms, … Read more
This infographic makes it easy for you to form the perfect social media post for your small business. It will help you post the right content at the right length and using (or not using) the right number of hashtags.
Customer service is more critical today than it has ever been. In the digital age, “experience” is the thing that your clients prize more than anything else. Customers frequently say that they would happily pay more for a better experience. Already, countless companies have begun to work on this demand for better interactions by designing … Read more
In less than a week, I’ll be in front of a crowd of WordPress enthusiast at WordCamp Sacramento 2019. I am a mix of more excited than I’ve been in a long time (or ever) with a touch of nervousness about speaking in front of a room full of people. I’ve fended off much of … Read more
Learn how digital marketing has helped the fitness eCommerce market explode in the past few years. You’ll learn how the market has exploded and continue to grow.
These 3 things will help you create a loyal customer base and grow your small business. Tech upgrades, a marketing strategy, and good communication are all essential parts to growing a small business.
Securing your WordPress website is the most important part of having a WordPress website. It not only will keep your customer data secure but it’ll keep your website from being hacked and used for malicious purposes. Having a secure WordPress from the start is the best way to stop attacks.
Learn all about Nextdoor Offers and how you can use them to promote your business on Nextdoor. You’ll understand the details of offers and how you can post the best deal possible to get a response from your neighbors.
Learn about Google Responsive Ads in this short 5-minute guide. You’ll learn what they’re all about, how to use them, and how you can get started with Google Responsive Ads.
Advertising on Nextdoor up to this point is only for companies with huge $5,000 per month ad budgets. Ad brokers have stepped in and promise to combine your budget with others to successfully get you into advertising on Nextdoor. Make sure you read this before handing out any hard earned money.
Every business needs to work on turning detractors into disciples. Customers aren’t always simply not happy, they may just not be wowed. It’s always worth the effort to take it a bit further and deliver the wow in your business.
Yelp has a new tool for advertisers that makes managing Yelp ads a lot better. It not only makes it easier, it makes your ads more effective. If you aren’t actively monitoring and managing your Yelp ads at least weekly, you’re wasting a lot of money.
Good, fast, cheap, you can only choose two. Unfortunately, they just don’t pan out in reality because two of the three scenarios don’t end well for anybody. Cheap never pairs well with good and you never want the results of fast and cheap.
Thieves are out there and they will copy your content for their own benefit. These tips will help minimize theft and protect you in the case your content is copied. Sometimes letting the theft happen isn’t a big deal either, it could benefit you.
Looking for the right candidate to fill a position in your company can be a daunting task, especially if you are starting from scratch. There are many job applicants in the market, but which of them is the right fit for you?
If you’re an entrepreneur then these 10 copywriting strategies will help you write better copy. They’ll have you connecting with your audience better, building trust easier, and selling your product. A lot of your brand message comes down to your copy. This post will help fine-tune your copywriting ability.
Business websites still matter if they’re for the right reason. A website without the right purpose can be a waste of time and money. That’s why DIY websites sound like a good idea but can be a drain on your resources.
There are limited options for promoting a business on Nextdoor. Only some types of businesses can advertise on Nextdoor. If you’re creative there are some ways to promote your business on Nextdoor. They involve events but you must use them in a very specific way.
What has worked in the past may not work in the future. That’s why it’s always important to analyze your strategy and when necessary do the business strategy pivot. Shift resources towards what’s working the best even if it means taking some resources away from a strategy that is working okay.