You can reach a lot of customers in the wide world of social media. The problem is they’re probably not looking for you. They’re also definitely not interested in detouring their social media activity to check out your sales pitch. Even with the challenge of attracting interest, social media marketing is a powerful tool to reach new … Read more
Think of a company you love doing business with. One that you’re passionate about and going to them is a no-brainer. You know, the one who, even if the competition is cheaper, you won’t ever jump ship. That’s the company you want to look towards to learn how to build lasting client relationships. For me one of … Read more
Last updated July 29, 2018 with updates to the YouTube app. The world is on the go. Nobody stays still to listen to your message very long. Your best chance is to make your message concise and make it interesting. It has to capture attention within seconds. Luckily there are tons of smartphone marketing tools … Read more
Doing anything on a budget is no fun (but always necessary) and budget marketing is no different. To make things a bit more interesting, I’m going to talk about a few things that will help you do some marketing on no budget. Some ideas I mention assume you do have some basic framework in place … Read more
Social media is an extremely powerful way to communicate directly with your customers. The key is to approach it as a way to communicate, though, never to sell. Learning to approach social media effectively is necessary to find any value in it. I’m going to cover three things you can do to help your business benefit from … Read more
Finding new customers online is a challenge. You have to first figure out who your customers are, then figure out how to reach them. But you have to reach them, your brand relies on it to extend its reach online. As a small business it’s impossible to have the reach a larger brand can have, though, … Read more
I previously wrote about 8 great ways to grow your email list. Each way was covered briefly which I expanded upon with several articles prior to this one. I’m going to combine the last three into this one article because none of the last three need much detail. The last three are: Sign Up Everywhere: put … Read more
Social media is great for connecting with people in your industry or even potential clients. Even though it’s great for connecting, if you don’t know how you’re doing then you don’t know where to improve. There’s an easy way to understand how well you’re doing on Twitter, enable Twitter analytics. Below is what your standard … Read more
There are so many places you can turn to online for free stock photos. For every free image website, there are 100 posts and lists of those image services. That’s a bit overwhelming right? Each time I see one of those lists I get a bit of anxiety because I know it’s too much information. … Read more
There’s a lot of information out there to help figure out what the correct dimensions are for social media images. Infographics, templates, documents, charts, etc. all try to cover this basic information. While I love this information and the infographics are super helpful, (see the infographic at the end of this post) they leave something … Read more
I have a fairly scientific (I did a bit of testing & a bit of research) method for how I promote my posts. Although I’ve been a bit more lenient on it lately, it does show in my results. There are a few things you can do to promote your blog posts better using social … Read more
I see a lot of people writing about why they don’t accept unknown connections on LinkedIn. This is about why you should connect on LinkedIn with everyone. The only way these people claim they’ll connect with you is if you know them in real life, work with them, or talked with them on social media. Some limit … Read more