Every time I install a fresh copy of WordPress I start with a clean slate. The installation is fast, clean, and so much less cluttered before you install a bunch of plugins. Unfortunately it’s not possible to leave WordPress raw. Most necessary functionality comes from the amazing plugin ecosystem that WordPress offers over other website platforms, … Read more
If done right an expert roundup can be a boon to your SEO efforts. If done wrong (which is often more common) then it can waste a lot of your time. When an expert roundup is put together purposely woven with a story and quotes they can be both powerful and provide many great backlinks.
Digital marketing is always shifting but there are 8 strategies that have been fading for some time. These fading digital marketing trends are finally having their final hurrah in 2018 as they fade into oblivion. Learn what you should be shifting away from and enjoy the infographic also.
More visitors means more business for you right? Not necessarily if you’re not targeting the right searches. If you’re targeting the right audience then these three tips will help you get more clicks from organic searches. It all comes down to standing out and giving searchers something better than everything else on the search results page.
Nobody knows to what extent social media affects search rankings. It is generally agreed upon that they do have an effect though. Find out why you should have social media as part of your search engine optimization strategy.
The search landscape is changing and expectations from consumers are becoming higher. The shift is happening for how people search for local businesses. As a small business though your job is to be seen by local customers. This article will help you target local customers with a local business that’s more likely to be seen by your customer.
I’m giving away my secret to search engine optimization (SEO) and 3 of the most important tools I use. My easy small business SEO keyword strategy will leave you with enough keywords to last you a month. You’ll have a month worth of quality keywords that will provide you endless ideas for writing quality content and ranking your website better.
If the question of whether or not you need search engine optimization lingers in the back of your mind, here’s your answer. Yes, if you want visitors to your website then you do need SEO.
Search engine optimization is based off a lot of bits and pieces but it all comes down to a human-friendly SEO title. The first thing people searching see is the title which determines their interest in your listing. Focus on creating a title that’s interesting and accurate.
The titles and meta descriptions on your website are the first steps to better SEO and more traffic for your business website. Learn why they’re both so important and how you can optimize them to get more traffic to your website.
Google My Business post is a new way for you to reach and engage potential customers. It’s easy to keep your business profile updated with anything happening in your business. You’ll learn how to promote events you’re holding to promotions to capture customers attention better on Google My Business.
You’ll find the ultimate guide for setting up your Google My Business profile is packed full of great tips and templates. It will help you rock Google search results to make your online presence even more impressive. With this guide and a little work, you’ll reach new levels in the most important Google search rankings.
You’ll receive a steady stream of valuable leads for your business with proper search engine optimization. This search engine optimization benefit will be one of the best sources for bringing new leads to your business online. It’s like hiring a new employee that doesn’t sleep or take breaks.
A high search engine ranking isn’t the best goal for a small business website. There are a lot of other goals that are more likely to be achieved. Not only that but valuable lead generation doesn’t come from high search engine rankings, it comes from targeted search engine rankings.
There’s more to a product page than what you can see. An improved product page design also relies heavily on what you can’t such as the data that enables right product page search results and product pins on Pinterest. Structured data is hidden on your prduct page but other websites use that information to get the details they need to make sure your product stands out from the rest.
There’s a balance between a fast website and a website that is likely to convert visitors into leads or customers. Website speed is important for ranking but once you get visitors to your website there needs to be a goal you want them to reach. There is a balance between satisfying both speed and goals.
Learn how to handle a multiple location business website so you’ll rank better in search and offer visitors what they’re looking for. There’s a specific way you should be showing multiple locations of your business on the internet. Older ways for search optimization are outdated, be sure you’re doing it right.
An efficient and fast small business website has a direct impact on how well your website works for you. Efficient small business website images plays a huge part in your website. Search engines partially rank your website on speed and even more important, visitors will judge whether they wait for your website to load in seconds.
Your small business relies on building trust with customers to get business and continue to get repeat business. A secure website is one part in the process of building trust online, a hard thing to do. Find out how Google is giving you more incentives to secure your website and build trust easier with visitors.
The future of search engine optimization is moving away from being all about search engines to being more for the people they serve. This post covers the changes that will happen and how it will benefit your small business by moving away from the old ways.