There’s a lot to think about when blogging. One of the most difficult things to think of when starting or writing your blog is what to write about. The top business blogging mistake stems from not knowing what to write about on your business blog. Because blogging takes a lot of your time, making this mistake … Read more
Last week I wrote about why you must have a business blog. Keeping with that theme, I want to make it clear what the ideal blog post length is for your posts. There’s many different answers out there and it can have an effect on how your blog posts do in search engines and on social media. … Read more
Exposing customers to your business builds brand recognition and trust. The more you put your business out there the more likely it is to be seen. Similarly, the more you blog, the more likely customers are to see your business. A business blog is a great way to build brand recognition and trust with customers. The … Read more
Building a reputable brand online takes time and perseverance. With an effective content marketing strategy, it can be less painful, though. A good online brand design must take into account content marketing. Designing an online brand takes into account many factors. Some of those factors are social media presence, search engine optimization, and your website. Possibly the … Read more
Sending an email that’s seen as spam could have a cost for your business. Learning proper email list etiquette is easy and your business will look good for practicing it. Every day billions of emails are sent all over the globe. Most of those emails are spam. If you aren’t careful and learn the basics of email etiquette, … Read more
Every business needs a why behind it. Why it was started, why it’s still here, and why it should exist 10 years from now. I wanted to share the why and more behind my business. Exprance started out after I built a course to help people build their personal brand website, portfolio, and blog. I created this website … Read more
You realize how important a small business blog is to your success online. Isn’t that why you’re here? Content is king when it comes to the Internet and getting people to care about how your business can help them. If you don’t have something awesome, unique, and helpful, your small business website will be limited … Read more
Think of a company you love doing business with. One that you’re passionate about and going to them is a no-brainer. You know, the one who, even if the competition is cheaper, you won’t ever jump ship. That’s the company you want to look towards to learn how to build lasting client relationships. For me one of … Read more
Getting started with anything is usually an overwhelming process. Have you ever felt overwhelmed at first when you started learning something new? Blogging is no different. These 4 blogging tips for beginners are meant to help you feel a bit less overwhelmed. There’s a learning process that goes into blogging that takes time and patience. Don’t … Read more
Your business should be online because that’s where a lot of your customers are. Online brand design will help you create an online presence that reaches your customer and helps grow your small business.
Last updated July 29, 2018 with updates to the YouTube app. The world is on the go. Nobody stays still to listen to your message very long. Your best chance is to make your message concise and make it interesting. It has to capture attention within seconds. Luckily there are tons of smartphone marketing tools … Read more
Doing anything on a budget is no fun (but always necessary) and budget marketing is no different. To make things a bit more interesting, I’m going to talk about a few things that will help you do some marketing on no budget. Some ideas I mention assume you do have some basic framework in place … Read more
Social media is an extremely powerful way to communicate directly with your customers. The key is to approach it as a way to communicate, though, never to sell. Learning to approach social media effectively is necessary to find any value in it. I’m going to cover three things you can do to help your business benefit from … Read more
Finding new customers online is a challenge. You have to first figure out who your customers are, then figure out how to reach them. But you have to reach them, your brand relies on it to extend its reach online. As a small business it’s impossible to have the reach a larger brand can have, though, … Read more
Every small business website needs a purpose. These small business website needs will help you understand what you need to focus on for a successful business website. With the right items, the website can meet business goals and contribute to the success of your business.
I previously wrote about 8 great ways to grow your email list. Each way was covered briefly which I expanded upon with several articles prior to this one. I’m going to combine the last three into this one article because none of the last three need much detail. The last three are: Sign Up Everywhere: put … Read more
Hopefully, you were able to catch up on the posts I’ve written in the 8 great tips to grow your email list series. If you haven’t, don’t worry, this post is independent of them. You may still want to check them out because it will help you grow your email list. You’re The Expert You … Read more
Growing your email list is important to your business growth online. I briefly covered 8 great tips to grow your email list. Now it’s time to cover in more detail how you can scream out at your visitors without actually screaming at them :) When someone visits your website they’re often focused on whatever it is they’re … Read more
Achieving email list growth with a giveaway can skyrocket your subscriber numbers, but it’s not that easy. You’ve received 8 great tips to grow your email list, but applying those may be a challenge. There are some things to specifically keep in mind when using a contest or giveaway to grow an email list. This post will … Read more
Last week I provided 8 tips to grow your email list. Each one of these tips needed a bit more elaboration to add value and help with figuring out the logistics to do it. This post gives you more information about the first tip, to offer something. It also elaborates more on what to offer to get … Read more