There several factors that determine an optimal ad campaign duration. Achieve a better understanding of how long your advertising campaigns should take to work. Not all campaigns work so it’s a matter of understanding if or when to stop.
These 3 things will help you create a loyal customer base and grow your small business. Tech upgrades, a marketing strategy, and good communication are all essential parts to growing a small business.
Every business needs to work on turning detractors into disciples. Customers aren’t always simply not happy, they may just not be wowed. It’s always worth the effort to take it a bit further and deliver the wow in your business.
Thieves are out there and they will copy your content for their own benefit. These tips will help minimize theft and protect you in the case your content is copied. Sometimes letting the theft happen isn’t a big deal either, it could benefit you.
What has worked in the past may not work in the future. That’s why it’s always important to analyze your strategy and when necessary do the business strategy pivot. Shift resources towards what’s working the best even if it means taking some resources away from a strategy that is working okay.
Trust is important to build online for every business. Learn 10 overlooked ways you can establish trust online with your audience. Without taking the steps to build trust with your audience it will be harder to get business. Learn to establish more trust.
Social proof has always been important for businesses but today’s social proof is more verifiable than ever. Business review sites give you the opportunity to get more customers with trust, social proof, and more visibility. It’s becoming harder every day to run a business without a high quantity of good reviews.
Conversations are happening everywhere online, thousands a minute. That’s why your business online reputations matters a lot. It’s hard to grow your business with a lot of negative sentiments floating about the internet. Learn why your reputation matters and what can be done to help.
The internet is a big place so how do does a small brand compete with big business? This post answers that question with advice a small brand can use to start beating big business which has a competitive disadvantage locally. Learn how you can turn small and local to your advantage.
Selling a business is about the perceived value in your company. A strong brand plays a big role in increasing the perceived value. Learn some of the reasons branding is important for your business if you ever want to sell it.
Digital marketing is always shifting but there are 8 strategies that have been fading for some time. These fading digital marketing trends are finally having their final hurrah in 2018 as they fade into oblivion. Learn what you should be shifting away from and enjoy the infographic also.
You’ll see a lot of marketing trends in 2018. The 2018 digital marketing trends you’ll see explode are a different story though. These 3.5 trends are going to be newer trends that will have the biggest impact on making marketing for businesses easier.
Digital money is something you’ve probably seen discussed a lot recently. Bitcoin alone has increased in value dramatically. Learn the advantages and disadvantages of digital money for business in this overview of digital currency. You’ll learn about whether or not it’s a good choice for your business.
Don’t feel overwhelmed and put off by marketing automation. It sounds more complex than it is and there can be huge benefits for your business. Automating some of your marketing will help save you time, money, and can deliver better leads to you so you can grow your business faster.
Quora is a powerful tool for you to connect with people and market your business. Quora marketing is a great strategy because it’s all about helping people. Nobody likes to be sold to which is why answering questions on Quora is so effective. It’ll bring visitors to your business and help you be seen as the expert in your industry. This post will help you use Quora effectively and successfully.
An organizations brand defines how people on the outside see the company. There are a lot of important parts to brand guidelines but what’s more important is defining them. Business brand consistency depends on defining your brand and documenting that. The larger an organization grows the more important documenting brand guidelines and marketing them is.
Take a lesson from the Beatles in email marketing. This fun Beatles themed infographic has a different lesson in email marketing for each song. Nobody knew you could learn email marketing from the Beatles until now. I also break down each step and expand upon it to give a little more context to the infographic.
A business online presence is highly dependent on being seen and being seen as an authority. It’s hard to trust a business online without knowing if they can deliver. Signing up for a Quora account and answering questions is one route to improving both your online presence and trust in your business. Learn how to sign up for Quora, set up your account, and start answering questions.
Managing local business listings online is a monumental task because there are so many directories. You have different options for local business listing management though. There are 3 options for how you can manage your listings and each one has pros and cons. This post lays out the 3 strategies and the pros and cons that go with each.
It’s impossible to leave an online presence to chance and end up okay. A well-planned business online presence strategy is needed to grow your business online and find new leads. These 7 reasons will help you understand what every business should be looking at to create an amazing online presence.