Towards the end of every year billions of people are making their new years resolutions. Those are our personal goals for the next year but what about the goals for our business? There’s the overall business goal and then each piece of building your business will also have a gaol, including your website goal. A website … Read more
Have you thought about what your brand personality is? What are you trying to communicate to your customers to create an emotional connection? Over the long run your brand personality will decide how well received your small business is with potential customers. It can mean you either successfully find a place in customers hearts or are … Read more
The marketplace for jobs is getting better everyday for employees, every day slightly easier to find openings. That doesn’t mean it’s easy to find a new job, though. You don’t want to make the most common job hunting mistake either. Even in the most stable job markets, looking for a job is unpredictable and keeping … Read more
Yelp is still the cornerstone of online business review directories. As a small business, your Yelp business profile gives you direct reach to consumers looking to buy what you sell. Other business directories existed before Yelp, and many have arrived after filling niches, but Yelp remains the biggest and most used. This article will help you … Read more
Before you even sign up for a free Yelp account, read this to prepare. As soon as you sign up for a Yelp account, their sales people will contact you to sign up for Yelp advertising. Make sure you’ve already made a decision before you commit to or reject anything.
Your small business online presence depends on converting visitors into customers. That means it’s important to try an increase website conversion rates however you can. Breaking down the goal of a small business website down even further, every page should have a purpose and help convert visitors. There is a difference between a landing page … Read more
When you’re starting your small business and also in the first several years, customer referrals are a powerful way to build business. Referrals that you get for your business aren’t always what you might think, though. People don’t refer customers to you just because. There are two major reasons why someone might refer a customer to … Read more
Your small business won’t be taken seriously unless your brand is consistent across all platforms. That means any social media networks you have a profile on, you should be active on with a fully complete profile. This post will help you set up your complete Instagram profile so it’s consistent with your brand and gives a great first impression.
Having a presence for your business online may seem like a daunting task. All the profiles you need to create AND maintain. A LinkedIn company page is another one that you should be creating for your business. Setting things up right and using some tricks to streamline your online presence can make your job marketing … Read more
Facebook is the largest social media network. For all the places your business should be presence, Facebook might be the one that’s not optional. That means your Facebook page is an important part of your business being online. Completing your Facebook page and making sure each part of your page represents your business will help it be seen online. … Read more
If you’ve ever tried to find customers on social media and walked away disappointed and discouraged, you’re not alone. Taking advantage of the business opportunities of Twitter isn’t easy for a social media newcomer without guidance. When you’re starting out, taking the time to set up your Twitter profile will help you reach social media success. Google indexes … Read more
This post was recently updated with an advanced keyword research tool on December, 26, 2016. In case you missed it, the last post on The Online Presence Blog was about blogging tools you can’t live without. This week is all about optimizing blog posts for search with search optimization tools that make it easier. Even … Read more
Blogging is an amazing way to increase your skills in your industry while showing others you’re the expert. There are many blogging tools that allow you to do that easier and more efficient. Hopefully, your small business has a blog, if not it’s time to evaluate if it’s a good decision for you. If you don’t have a … Read more
Starting and growing a small business is no easy task. Technology has made it easier in some ways, though, but in other ways more complex. How people find businesses and products has made social media critical to all small businesses. Whether your audience is consumers or another business, social media will help you make important connections. … Read more
Customer referrals are the most important source of new customers for your business. Referrals come from a lot of different places both online and offline but it doesn’t matter where they come from. If someone has worked with you before and they had a good experience, they’ll tell others about you. Referrals from customers are awesome because they … Read more
Even in the best of times, there’s a lot of competition for your dream job. There are other job seekers to compete with and a grueling interview process. By following suggestions here, you’ll be positioning yourself as a premium candidate that will have your dream job seeking you out. The first place to start if you want … Read more
When starting your business, cash flow is one of the biggest problems. Luckily there are some free advertising ideas you can use to build brand authority and grow your business. I was fortunate enough to give one of 25 free advertising ideas in this article for small business professionals. The idea I provided was to build authority by … Read more
Wouldn’t it be nice to automate some of the tasks that help your business grow? It’s not nearly as difficult as you might think to automate a task that helps your business stay relevant to customers. An automatic newsletter can do just that by providing a steady stream of content from your blog or a news website. You … Read more
You can reach a lot of customers in the wide world of social media. The problem is they’re probably not looking for you. They’re also definitely not interested in detouring their social media activity to check out your sales pitch. Even with the challenge of attracting interest, social media marketing is a powerful tool to reach new … Read more
Your customers are unpredictable. Especially how they use the Internet to find companies online. Connecting with your customers who receive your online brand well relies on effective small business mobile marketing. Where does mobile marketing start for your business? Your website. That’s why having an awesome website that works well on customers smartphones is essential … Read more