What makes or breaks your brand? A lot of things but at the center of it all is your small business logo. The logo is at the center of defining your brand while your website is at the center of converting visitors into customers.
Sometimes it’s helpful to get an idea what other small business owners goals are for the next year. This 2017 small business goal roundup will help give you an idea of what others are doing.
For many clients, LinkedIn will be the gateway to your small business online brand. Making sure you’ve set up your profile to meet LinkedIn profile perfection is an important part of your online brand because you represent your small business.
By avoiding this one big beginner SEO mistake you’ll reach the right audience for your small business. Not only will you increase your brand reach, you’ll create content that benefits people more. This leads to visitors being more likely to become your customer and join your newsletter.
Building strong brand relationships will help you make necessary connections with your customers to grow your business online. Learn some things you can do to create a more personal connecting with your customers by taking advantage of your small business status.
The one thing you need for successful small business marketing online is always help. Being successful at marketing your business online relies on your willingness to help others accomplish their goals. Now is a good time to learn what you can do to market your small business online.
The future of content marketing is looking positive because everyone is looking for a way to build a steady stream of leads that doesn’t require constant babysitting. The content marketing future is bright but it’s important to find the right mix for your business and the right types of content.
Your company is in the business of helping people and making money while doing it. Customers will undoubtedly visit your website. Desktop converts better but there are a lot of reasons for that. Learn why they convert better and why it doesn’t matter. You’ll learn some things you can do to to get business easier.
There is an art and a science to creating the perfect website user experience. Most web designers focus too much on the art of it and forget the most important part. Without the science the reason a visitor comes to your website isn’t the main focus therefore their goal won’t likely be met.
Learn eCommerce optimization tricks to help you reach new customers on search engines and social media. Search and social are important places to reach customers for your eCommerce store. Your eCommerce store will benefit from being more visible.
Learn how I create a robust eCommerce website setup that exceeds the needs of your customers. Visitors to your store are unpredictable and the last thing you want is your store to slow down or crash. This robust store setup ensures you’re ready to grow your store online.
These six eCommerce website essentials will help you grow your online shop. They are the most basic requirements of every shop yet without them you won’t be able to succeed in eCommerce.
There are so many ways to get an eCommerce business up and running. If you’ve already started looking around then your head is probably spinning and you know how much there is to learn about eCommerce. Understanding the basics of eCommerce will help you decide how to achieve your business goals. There are different eCommerce … Read more
Meeting people is a great way to grow your business when you’re starting out. Think about all the ways to promote your small business when you’re just starting out. Most of them involve meeting people in one way or another. Twitter offers the opportunity to both meet your customers or meet people in your industry. They’re both … Read more
Have you tried Facebook advertising and failed? I sure have. Understanding the basics is your first step to making it succeed for you. These steps will help you solve the problem of making Facebook advertising work more effectively for you. The problem with Facebook advertising seems not to be having an ad that’s clicked but rather having an ad … Read more
When starting your business the most difficult part is finding your first customers. Your job is to get the word out there because you’re not established and nobody knows what you do. The big questions is: how do you go from zero to getting your first customer. There’s no way to get around putting in … Read more
General social media networks are hard to reach people on. There are many opportunities on niche social media networks, though. Learn how to sign up and fill out your Nextdoor business page to reach local customers. It’s a localized social media network which means less competition and more opportunity for you.
I’m sure like many you’ve experienced challenges starting your small business. Social media is another challenge if you haven’t done it before. The most common question is: what do you post on your business’ new social media accounts? You can’t set up your profile, start posting promotional messages about products or your business. You won’t see … Read more
Writing a good blog post is never easy. There are so many topics to choose from. Staying on topic is also a challenge. You want to go with what sounds interesting now and not what fits your overall blog, right? These three things will help you create awesome blog posts by looking at the bigger picture … Read more
Most of us realize that people live in a fast paced world and expectations are high for quick access to everything. The information we’re looking for is always available at our fingertips and we expect it to be. At home we have a smartphone in hand and a laptop within a few steps. Out and about … Read more