Learning to target online shoppers and think about their entire journey to your online store will increase your chances of getting new customers. A successful online store relies heavily on understanding them if you’re going to meet their needs.
Having a plan to reach business people through B2B digital marketing requires a thorough knowledge of who you’re targeting. That means having a deep understanding of who your target audience is. Understanding the value you will provide them free and paid. Then reaching them in the place where their journey to solve their problem begins.
Travelers are a different type of consumer because of the unique ways they’re likely looking for businesses. If part of your target audience is travelers in your area then meeting travelers needs is necessary for your business to thrive. You’ll learn how to exceed these heightened standards with a seamless online presence that works well for traveling consumer’s journey.
Local business networking events are an amazing way to meet local business owners in your community but they can also be a huge waste of time. You’ll learn to effectively network so you can go into a networking event and make the most of it.
The titles and meta descriptions on your website are the first steps to better SEO and more traffic for your business website. Learn why they’re both so important and how you can optimize them to get more traffic to your website.
Google My Business Chat is a new way for consumers to talk directly to your business when they find your business profile on Google. Consumers can initiate a chat directly with you so you can establish a one on one connection with customers.
Because 91% of customers read online reviews before doing business with you honest customer reviews online are essential. You’ll learn methods you can use to get honest customer reviews and how to make sure those reviews don’t get filtered out.
You’re good at what you do and what you do well is your business focus. It should always remain your focus too. Just as you’re good at what you do, others are good at what they do. Rather than try something and finding it doesn’t work, find somebody who knows how to make it work to make your business grow.
Find out in my Yelp advertising review to see if it was worth it or not. I signed a 3-month contract with Yelp and have parsed all the data to determine if it was worth it or not. Get the details on cost, how it all works, and how much the cost per click and cost per lead ended up being.
Shopping cart abandonment is the #1 way to lose customers in an eCommerce shop. These 5 tips to minimize shopping cart abandonment will help reduce abandonment, therefore, increasing sales.
Google My Business post is a new way for you to reach and engage potential customers. It’s easy to keep your business profile updated with anything happening in your business. You’ll learn how to promote events you’re holding to promotions to capture customers attention better on Google My Business.
You’ll find the ultimate guide for setting up your Google My Business profile is packed full of great tips and templates. It will help you rock Google search results to make your online presence even more impressive. With this guide and a little work, you’ll reach new levels in the most important Google search rankings.
Success with the emails you send is hard if you’re not equipped with the right insights into how effective your emails are. This post will help show you helpful reasons email tracking is important. It will also introduce you to a (free) tool you can use to track emails.
Learn about the 5 aspects of organizing a successful marketing campaign for your small business. These basics will help you choose the right tools, create a knowledge library, create webinars, focus on customer’s needs, and create a documented content strategy.
You’ll receive a steady stream of valuable leads for your business with proper search engine optimization. This search engine optimization benefit will be one of the best sources for bringing new leads to your business online. It’s like hiring a new employee that doesn’t sleep or take breaks.
If you aren’t looking at your business website in the right way, you’re missing out on a valuable resource to grow your business. A website purpose should go beyond looking pretty and showing information. A website should be the most valuable lead generation tool in your business.
A high search engine ranking isn’t the best goal for a small business website. There are a lot of other goals that are more likely to be achieved. Not only that but valuable lead generation doesn’t come from high search engine rankings, it comes from targeted search engine rankings.
Understanding different social networks will let you effectively use social media content promotion to reach potential customers. Once you’re reaching potential customers then you can build trust and bring them closer to purchasing from you when the time is right.
A complete, professional, and active social media presence will help your small business grow. Making sure your content is ready for social media sharing will ensure your content looks good when shared so it reaches the maximum audience. There are some things you can do to your content to make sure it’s ready for social media.
Your website has a lot to compete wih because of real-world distractions and technical distractions. Offering the best online shopping experience means there’s an endless job of perfecting product pages and the checkout process. These 4 tips help you convert visitors into customers by offering a smoother online shopping experience.