Personal preference is one of the most difficult things to overcome when working with clients. Everyone has their personal preference and idea of how things should work. That’s unfortunately not how your client sees things. Whoever is the end beneficiary of our work has to be the primary source one we keep in mind.
An organizations brand defines how people on the outside see the company. There are a lot of important parts to brand guidelines but what’s more important is defining them. Business brand consistency depends on defining your brand and documenting that. The larger an organization grows the more important documenting brand guidelines and marketing them is.
More visitors means more business for you right? Not necessarily if you’re not targeting the right searches. If you’re targeting the right audience then these three tips will help you get more clicks from organic searches. It all comes down to standing out and giving searchers something better than everything else on the search results page.
Good website conversion is good for business. Without a business website that provides a return on investment for your business then there’s not much of a point for a website. This post will show you how to think of your website and make it a better tool for your business.
Take a lesson from the Beatles in email marketing. This fun Beatles themed infographic has a different lesson in email marketing for each song. Nobody knew you could learn email marketing from the Beatles until now. I also break down each step and expand upon it to give a little more context to the infographic.
A big shift in the mobile internet is coming and a lot of people, professionals included, aren’t ready. The shift to more website professionals understanding the importance of mobile will be the big trend. The 2018 mobile trend will be for mobile first to catch on like its never caught on before.
I’m taking a slow week this week and sharing what I’m thinking for in business. I also encourage you to join in and share in the comments section what you’re thankful for. For those outside the United States share what you’re thankful anyway just to have a moment of reflection.
There’s a lot to worry about when you’re starting your small business. Be sure you don’t believe this big small business insurance myth that could put an end to your business before it ever gets started. You want to be prepared because your business is your livelihood.
Managing local business listings online is a monumental task because there are so many directories. You have different options for local business listing management though. There are 3 options for how you can manage your listings and each one has pros and cons. This post lays out the 3 strategies and the pros and cons that go with each.
Installing a plugin on WordPress is more complex than most people think. Even developers often don’t understand the complexities of it. This post will help you understand what needs to go into installing a WordPress website plugin beyond installing and configuring it.
It’s impossible to leave an online presence to chance and end up okay. A well-planned business online presence strategy is needed to grow your business online and find new leads. These 7 reasons will help you understand what every business should be looking at to create an amazing online presence.
The Amazon marketplace is competitive but there are some things you can do to be more competitive with your product. The 7 key elements in this post are important pieces of your Amazon product listing.