The Exprance Blog

For Small Businesses

Marketing Automation Makes Growing Your Business Online Easier

Marketing Automation Makes Growing Your Business Online Easier

Don’t feel overwhelmed and put off by marketing automation. It sounds more complex than it is and there can be huge benefits for your business. Automating some of your marketing will help save you time, money, and can deliver better leads to you so you can grow your business faster.

Quora Marketing: Use It To Connect With People & Market Your Business

Quora Marketing: Use It To Connect With People & Market Your Business

Quora is a powerful tool for you to connect with people and market your business. Quora marketing is a great strategy because it’s all about helping people. Nobody likes to be sold to which is why answering questions on Quora is so effective. It’ll bring visitors to your business and help you be seen as the expert in your industry. This post will help you use Quora effectively and successfully.

You Are Not Your Client, Your Client Is Not You

You Are Not Your Client, Your Client Is Not You

Personal preference is one of the most difficult things to overcome when working with clients. Everyone has their personal preference and idea of how things should work. That’s unfortunately not how your client sees things. Whoever is the end beneficiary of our work has to be the primary source one we keep in mind.

What You Need To Know Before You Create Anything On Social Media

Know social media before you do social media

Before you do any work on social media there are some things you need to know and plan for. You’ll want to know social media and a few other things before you can approach it effectively.

Business Brand Consistency Makes Your Company Awesome

Business Brand Consistency Makes Your Company Awesome

An organizations brand defines how people on the outside see the company. There are a lot of important parts to brand guidelines but what’s more important is defining them. Business brand consistency depends on defining your brand and documenting that. The larger an organization grows the more important documenting brand guidelines and marketing them is.

Get More Clicks From Organic Searches If You Already Rank

Get More Clicks From Organic Searches If You Already Rank

More visitors means more business for you right? Not necessarily if you’re not targeting the right searches. If you’re targeting the right audience then these three tips will help you get more clicks from organic searches. It all comes down to standing out and giving searchers something better than everything else on the search results page.

Converting Website Visitors Into Leads Gives A Business Website Purpose

Converting Website Visitors Into Leads Gives A Business Website Purpose

Good website conversion is good for business. Without a business website that provides a return on investment for your business then there’s not much of a point for a website. This post will show you how to think of your website and make it a better tool for your business.

Learn Email Marketing From The Beatles – 10 Tips & Lessons [Infographic]

Learn Email Marketing From The Beatles - 10 Tip & Lessons

Take a lesson from the Beatles in email marketing. This fun Beatles themed infographic has a different lesson in email marketing for each song. Nobody knew you could learn email marketing from the Beatles until now. I also break down each step and expand upon it to give a little more context to the infographic.

This Is The One Mobile Trend In 2018 Your Website Needs To Focus On

2018 Mobile Trend: This Is The One Mobile Trend In 2018 Your Website Needs To Focus On

A big shift in the mobile internet is coming and a lot of people, professionals included, aren’t ready. The shift to more website professionals understanding the importance of mobile will be the big trend. The 2018 mobile trend will be for mobile first to catch on like its never caught on before.

Reach More Of Your Business Audience With Good Quora Answers

Reach More Of Your Business Audience With Good Quora Answers

Quora is an excellent source to create brand awareness, build trust with your business audience, and drive qualified traffic to your website. Good Quora answers will help you achieve this. Read this post to help you write good answers on Quora.

Grow Your Business With A Quora Account And Answering Questions

Quora Account Sign Up - Answer Questions For Your Business

A business online presence is highly dependent on being seen and being seen as an authority. It’s hard to trust a business online without knowing if they can deliver. Signing up for a Quora account and answering questions is one route to improving both your online presence and trust in your business. Learn how to sign up for Quora, set up your account, and start answering questions.

What Are You Thankful For In Your Business This Thanksgiving?

What Are You Thankful For In Your Business This Thanksgiving?

I’m taking a slow week this week and sharing what I’m thinking for in business. I also encourage you to join in and share in the comments section what you’re thankful for. For those outside the United States share what you’re thankful anyway just to have a moment of reflection.

The Big Small Business Insurance Myth You Should Know

The Big Small Business Insurance Myth You Should Know

There’s a lot to worry about when you’re starting your small business. Be sure you don’t believe this big small business insurance myth that could put an end to your business before it ever gets started. You want to be prepared because your business is your livelihood.

3 Local Business Listing Management Strategies For Local Success

3 Different Local Business Listing Management Strategies

Managing local business listings online is a monumental task because there are so many directories. You have different options for local business listing management though. There are 3 options for how you can manage your listings and each one has pros and cons. This post lays out the 3 strategies and the pros and cons that go with each.

Is Simply Installing A Plugin On Your WordPress Website Enough?

WordPress website plugin installation: is that all you need?

Installing a plugin on WordPress is more complex than most people think. Even developers often don’t understand the complexities of it. This post will help you understand what needs to go into installing a WordPress website plugin beyond installing and configuring it.

7 Reasons Managing Your Business Online Presence Strategy Matters

7 Reasons Managing Your Business Online Presence Strategy Matters

It’s impossible to leave an online presence to chance and end up okay. A well-planned business online presence strategy is needed to grow your business online and find new leads. These 7 reasons will help you understand what every business should be looking at to create an amazing online presence.

7 Key Elements To Include In Your Amazon Product Listing

7 Key Elements To Include In Your Amazon Product Listing

The Amazon marketplace is competitive but there are some things you can do to be more competitive with your product. The 7 key elements in this post are important pieces of your Amazon product listing.

Social Media Marketing Overview: What It’s About & How To Get Started

Social Media Marketing Overview: What It's About & How To Get Started

There’s a lot to learn in order to be effective at social media marketing. This social media marketing overview will help you understand everything involved. It will also point you towards additional resources you can use to better your understanding of everything social media marketing.

2 Strategies You Can Use To Improve Instagram Engagement

2 Strategies You Can Use To Improve Instagram Engagement

Instagram is all about engagement and vanity metrics aren’t engaging. That means your follower number is absolutely irrelevant if you’re trying to improve Instagram engagement. These 2 strategies can help you take your Instagram account from blah to ah.

How To Use Your Instagram Profile Link To Increase Website Engagement

How To Use Your Instagram Profile Link To Increase Website Engagement

You really have to make the one profile link Instagram gives you count because you only get one chance. Because of this, you have to make the Instagram profile link extra effective. This strategy will help you turn your link in the profile into a powerful funnel to drive visitors to content you want them to see.

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